Baidu revenue and financials
$86.99Change from previous close: +3.17%Absolute change: +$2.67
In the fiscal year ended December 2025, Baidu reported revenue of ¥129.08B (+607.75% year over year). Net income was ¥5.59B, a net margin of 4.3%.
Fiscal year ending in December. Sources and method on the page Methodology and sources.
At a glance
- Revenue growth
- +607.75%
- 2025 vs 2024
- Net income growth
- −76.48%
- 2025 vs 2024
- Net margin
- 4.3%
- 2024: 130.3%
Financial data
Amounts in millions of CNY; per-share values in CNY; shares in millions.
| Item | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|---|---|---|---|
| Total revenue | 129,079 | 18,238 | 18,958 | 17,931 | 19,536 | 107,074 | 15,429 | 14,876 | 84,809 | 70,549 |
| Cost of revenue | 72,436 | 9,056 | 9,159 | 63,935 | 64,314 | 8,454 | 9,028 | 51,744 | 43,062 | 35,278 |
| Gross profit | 56,643 | 67,023 | 69,567 | 59,740 | — | — | — | — | — | — |
| Selling, general and administrative | 25,843 | 23,620 | 23,519 | 20,514 | — | — | — | — | — | — |
| Research and development | 20,433 | 3,032 | 24,192 | 3,380 | 3,914 | 2,989 | 2,635 | 15,772 | 1,987 | 10,151 |
| Operating income | -5,823 | 2,914 | 3,078 | 15,911 | 1,651 | 2,198 | 6,307 | 2,259 | 2,410 | 10,049 |
| EBIT | 9,500 | 31,446 | 28,446 | 13,025 | — | — | — | — | — | — |
| EBITDA | 30,851 | 51,967 | 49,903 | 33,109 | — | — | — | — | — | — |
| Interest expense | 2,784 | 2,824 | 3,248 | 2,913 | — | — | — | — | — | — |
| Pre-tax income | 6,716 | 28,622 | 25,198 | 10,112 | — | — | — | — | — | — |
| Income tax | 180 | 4,447 | 3,649 | 374 | 3,187 | 623 | 279 | 4,743 | 2,995 | 2,913 |
| Net income | 5,589 | 23,760 | 2,861 | 7,559 | 1,605 | 3,444 | 296 | 27,573 | 18,301 | 11,632 |
| Net income to common shareholders | 4,663 | 23,172 | 19,598 | 6,968 | — | — | — | — | — | — |
| Basic EPS | 13.68 | 66.48 | 55.84 | 20.00 | — | — | — | — | — | — |
| Diluted EPS | 11.76 | 65.92 | 55.12 | 19.84 | — | — | — | — | — | — |
| Average shares (basic) | 341 | 349 | 351 | 348 | — | — | — | — | — | — |
| Average shares (diluted) | 343 | 350 | 355 | 351 | — | — | — | — | — | — |