Baidu revenue and financials
$87.05Change from previous close: +0.07%Absolute change: +$0.06
In the fiscal year ended December 2025, Baidu reported revenue of ¥129.08B (+607.75% year over year). Net income was ¥5.59B, a net margin of 4.3%.
Fiscal year ending in December. Sources and method on the page Methodology and sources.
At a glance
- Revenue growth
- +607.75%
- 2025 vs 2024
- Net income growth
- −76.48%
- 2025 vs 2024
- Net margin
- 4.3%
- 2024: 130.3%
Financial data
Amounts in millions of CNY; per-share values in CNY; shares in millions.
| Item | Q2 2026 | Q1 2026 | Q4 2025 | Q3 2025 | Q2 2025 | Q1 2025 | Q4 2024 | Q3 2024 | Q2 2024 | Q1 2024 | Q4 2023 | Q3 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Total revenue | 31,325 | 32,075 | 32,740 | 31,174 | 32,713 | 32,452 | 34,124 | 33,557 | 33,931 | 31,513 | 34,951 | 34,447 |
| Cost of revenue | 19,098 | 19,589 | 18,277 | 18,315 | 18,357 | 17,487 | 18,014 | 16,399 | 16,398 | 15,291 | 17,165 | 16,294 |
| Gross profit | 12,227 | 12,486 | 14,463 | 12,859 | 14,356 | 14,965 | 16,110 | 17,158 | 17,533 | 16,222 | 17,786 | 18,153 |
| Selling, general and administrative | 4,596 | 4,912 | 7,389 | 6,581 | 5,960 | 5,913 | 6,678 | 5,867 | 5,700 | 5,375 | 5,854 | 5,778 |
| Research and development | 4,607 | 4,381 | 5,591 | 5,179 | 5,119 | 4,544 | 5,515 | 5,366 | 5,889 | 5,363 | 6,287 | 6,101 |
| Operating income | 3,024 | 3,193 | 1,483 | 1,099 | 3,277 | 4,508 | 3,917 | 5,925 | 5,944 | 5,484 | 5,645 | 6,274 |
| EBIT | 3,024 | 3,193 | 1,483 | 1,099 | 3,277 | 4,508 | 3,917 | 5,925 | 5,944 | 5,484 | 5,645 | 6,274 |
| EBITDA | 5,222 | 5,391 | 9,399 | 3,385 | 5,411 | 6,458 | 13,473 | 7,689 | 7,635 | 7,101 | 7,672 | 8,227 |
| Interest expense | 608 | 636 | 651 | 631 | 701 | 801 | 643 | 673 | 742 | 766 | 774 | 853 |
| Pre-tax income | 3,208 | 3,819 | 2,726 | -13,145 | 8,140 | 8,995 | 6,577 | 8,600 | 6,715 | 6,730 | 2,865 | 8,179 |
| Income tax | 1,000 | 528 | 1,029 | -1,828 | 881 | 1,177 | 1,619 | 814 | 1,131 | 883 | -96.0 | 1,282 |
| Net income | 2,319 | 3,445 | 1,782 | -11,232 | 7,322 | 7,717 | 5,192 | 7,632 | 5,488 | 5,448 | 2,599 | 6,681 |
| Net income to common shareholders | 1,810 | 3,445 | 856 | -11,232 | 6,910 | 7,717 | 4,604 | 7,632 | 5,488 | 5,448 | 1,882 | 6,681 |
| Basic EPS | 5.33 | 10.13 | 2.52 | -33.12 | 20.32 | 22.44 | 13.27 | 21.92 | 15.70 | 15.54 | 5.35 | 18.99 |
| Diluted EPS | 5.33 | 8.80 | 2.52 | -33.84 | 20.32 | 21.60 | 13.27 | 21.60 | 15.04 | 14.88 | 5.35 | 18.24 |
| Average shares (basic) | 340 | 340 | 340 | 339 | 340 | 344 | 347 | 348 | 350 | 351 | 352 | 352 |
| Average shares (diluted) | 344 | 346 | 345 | 339 | 341 | 345 | 348 | 349 | 351 | 352 | 354 | 356 |