WPP revenue and financials
381.60 GBpChange from previous close: +0.34%Absolute change: +1.30 GBp
In the fiscal year ended December 2025, WPP reported revenue of £13.55B (−8.08% year over year). The net loss was £215M.
Fiscal year ending in December. Sources and method on the page Methodology and sources.
At a glance
- Revenue growth
- −8.08%
- 2025 vs 2024
- Net margin
- -1.6%
- 2024: 3.7%
Financial data
Amounts in millions of GBP; per-share values in GBP; shares in millions.
| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Operating cash flow | 724 | 1,408 | 1,238 | 701 | — |
| Depreciation and amortization | 447 | 494 | 1,175 | 513 | — |
| Capital expenditure | -186 | -236 | -217 | -224 | — |
| Investing cash flow | -347 | 278 | -380 | -409 | — |
| Financing cash flow | -319 | -989 | -904 | -1,911 | — |
| Dividends paid | -343 | -425 | -423 | -365 | — |
| Share repurchases | -97.0 | -82.0 | -54.0 | -862 | — |
| Debt issued | 874 | 1,060 | 1,053 | 0.0 | — |
| Debt repaid | -444 | -1,101 | -1,148 | -221 | — |
| Effect of exchange rates | 1.0 | -90.0 | -80.0 | 64.0 | — |
| Net change in cash | 58.0 | 697 | -46.0 | -1,619 | — |
| Free cash flow | 538 | 1,172 | 1,021 | 477 | — |