WPP revenue and financials
372.40 GBpChange from previous close: −0.08%Absolute change: −0.30 GBp
In the fiscal year ended December 2025, WPP reported revenue of £13.55B (−8.08% year over year). The net loss was £215M.
Fiscal year ending in December. Sources and method on the page Methodology and sources.
At a glance
- Revenue growth
- −8.08%
- 2025 vs 2024
- Net margin
- -1.6%
- 2024: 3.7%
Financial data
Amounts in millions of GBP; per-share values in GBP; shares in millions.
| Item | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Total revenue | 13,550 | 14,741 | 14,845 | 14,429 | — |
| Cost of revenue | 11,404 | 12,290 | 12,326 | 11,890 | — |
| Gross profit | 2,146 | 2,451 | 2,519 | 2,539 | — |
| Selling, general and administrative | 1,764 | 1,126 | 1,988 | 1,181 | — |
| Operating income | 382 | 1,325 | 531 | 1,358 | — |
| EBIT | 483 | 1,448 | 735 | 1,519 | — |
| EBITDA | 930 | 1,942 | 1,910 | 2,032 | — |
| Interest expense | 352 | 417 | 389 | 359 | — |
| Pre-tax income | 131 | 1,031 | 346 | 1,160 | — |
| Income tax | 303 | 402 | 149 | 385 | — |
| Net income | -215 | 542 | 110 | 683 | — |
| Net income to common shareholders | -215 | 542 | 110 | 683 | — |
| Basic EPS | -0.20 | 0.50 | 0.10 | 0.62 | — |
| Diluted EPS | -0.20 | 0.49 | 0.10 | 0.61 | — |
| Average shares (basic) | 1,076 | 1,077 | 1,072 | 1,098 | — |
| Average shares (diluted) | 1,076 | 1,097 | 1,094 | 1,116 | — |