Pandora revenue and financials
kr 779.40Change from previous close: −1.54%Absolute change: −kr 12.20
In the fiscal year ended December 2025, Pandora reported revenue of kr 32.55B (+2.74% year over year). Net income was kr 5.24B, a net margin of 16.1%.
Fiscal year ending in December. Sources and method on the page Methodology and sources.
At a glance
- Revenue growth
- +2.74%
- 2025 vs 2024
- Net income growth
- +0.27%
- 2025 vs 2024
- Net margin
- 16.1%
- 2024: 16.5%
Financial data
Amounts in millions of DKK; per-share values in DKK; shares in millions.
| Item | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|
| Total revenue | 32,549 | 31,680 | 28,136 | 26,463 |
| Cost of revenue | 6,802 | 6,391 | 6,012 | 6,273 |
| Gross profit | 25,747 | 25,289 | 22,125 | 20,190 |
| Selling, general and administrative | 17,964 | 17,315 | 15,086 | 13,447 |
| Operating income | 7,783 | 7,974 | 7,039 | 6,743 |
| EBIT | 7,759 | 7,727 | 6,878 | 6,795 |
| EBITDA | 10,345 | 10,080 | 8,957 | 8,768 |
| Interest expense | 846 | 801 | 644 | 262 |
| Pre-tax income | 6,913 | 6,926 | 6,234 | 6,533 |
| Income tax | 1,671 | 1,699 | 1,494 | 1,504 |
| Net income | 5,241 | 5,227 | 4,740 | 5,029 |
| Net income to common shareholders | 5,241 | 5,227 | 4,740 | 5,029 |
| Basic EPS | 68.10 | 64.80 | 55.50 | 54.20 |
| Diluted EPS | 67.90 | 64.60 | 55.10 | 53.70 |
| Average shares (basic) | 77.0 | 80.6 | 85.4 | 92.7 |
| Average shares (diluted) | 77.2 | 80.9 | 86.1 | 93.7 |