Baidu revenue and financials
Secondary listing. The primary listing is Baidu · NASDAQ (USD)
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In the fiscal year ended December 2025, Baidu reported revenue of ¥129.08B (−3.04% year over year). Net income was ¥5.59B, a net margin of 4.3%.
Fiscal year ending in December. Sources and method on the page Methodology and sources.
At a glance
- Revenue growth
- −3.04%
- 2025 vs 2024
- Net income growth
- −76.48%
- 2025 vs 2024
- Net margin
- 4.3%
- 2024: 17.8%
Financial data
Amounts in millions of CNY; per-share values in CNY; shares in millions.
| Item | Q2 2026 | Q1 2026 | Q4 2025 | Q3 2025 | Q2 2025 |
|---|---|---|---|---|---|
| Total revenue | 31,325 | 32,075 | 32,740 | 31,174 | 32,713 |
| Cost of revenue | 19,098 | 19,589 | 18,277 | 18,315 | 18,357 |
| Gross profit | 12,227 | 12,486 | 14,463 | 12,859 | 14,356 |
| Selling, general and administrative | 4,596 | 4,912 | 7,389 | 6,581 | 5,960 |
| Research and development | 4,607 | 4,381 | 5,591 | 5,179 | 5,119 |
| Operating income | 3,024 | 3,193 | 1,483 | 1,099 | 3,277 |
| EBIT | 3,816 | 4,455 | 3,377 | -12,514 | 8,841 |
| EBITDA | 3,816 | 4,455 | 3,377 | -12,514 | 8,841 |
| Interest expense | 608 | 636 | 651 | 631 | 701 |
| Pre-tax income | 3,208 | 3,819 | 2,726 | -13,145 | 8,140 |
| Income tax | 1,000 | 528 | 1,029 | -1,828 | 881 |
| Net income | 2,319 | 3,445 | 1,782 | -11,232 | 7,322 |
| Net income to common shareholders | 2,319 | 3,445 | 856 | -11,232 | 7,322 |
| Basic EPS | 0.76 | 1.17 | 0.56 | -4.23 | 2.61 |
| Diluted EPS | 0.72 | 1.10 | 0.46 | -4.23 | 2.54 |
| Average shares (basic) | 2,716 | 2,721 | 2,721 | 2,713 | 2,720 |
| Average shares (diluted) | 2,755 | 2,764 | 2,758 | 2,713 | 2,730 |