Baidu revenue and financials
Secondary listing. The primary listing is Baidu · NASDAQ (USD)
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In the fiscal year ended December 2025, Baidu reported revenue of ¥129.08B (−3.04% year over year). Net income was ¥5.59B, a net margin of 4.3%.
Fiscal year ending in December. Sources and method on the page Methodology and sources.
At a glance
- Revenue growth
- −3.04%
- 2025 vs 2024
- Net income growth
- −76.48%
- 2025 vs 2024
- Net margin
- 4.3%
- 2024: 17.8%
Financial data
Amounts in millions of CNY; per-share values in CNY; shares in millions.
| Item | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|
| Total revenue | 129,079 | 133,125 | 134,598 | 123,675 |
| Cost of revenue | 72,436 | 66,102 | 65,031 | 63,935 |
| Gross profit | 56,643 | 67,023 | 69,567 | 59,740 |
| Selling, general and administrative | 25,843 | 23,620 | 23,519 | 20,514 |
| Research and development | 20,433 | 22,133 | 24,192 | 23,315 |
| Operating income | 10,367 | 21,270 | 21,856 | 15,911 |
| EBIT | 9,500 | 31,446 | 28,446 | 13,025 |
| EBITDA | 30,851 | 51,967 | 49,903 | 33,109 |
| Interest expense | 2,784 | 2,824 | 3,248 | 2,913 |
| Pre-tax income | 6,716 | 28,622 | 25,198 | 10,112 |
| Income tax | 1,259 | 4,447 | 3,649 | 2,578 |
| Net income | 5,589 | 23,760 | 20,315 | 7,559 |
| Net income to common shareholders | 4,663 | 23,172 | 19,598 | 6,968 |
| Basic EPS | 1.71 | 8.31 | 6.98 | 2.50 |
| Diluted EPS | 1.47 | 8.24 | 6.89 | 2.48 |
| Average shares (basic) | 2,726 | 2,790 | 2,807 | 2,782 |
| Average shares (diluted) | 2,744 | 2,798 | 2,837 | 2,809 |